Fast Fashion is like Fast Food, instant gratification, no real substance and you always want more.
Fast Fashion will suck every last penny from you under the pretence of value.

It is no longer enough to shop like a millionaire, they want us to shop like a billionaire!
Buy as much as you want and if it falls apart you can buy more!!!

The business model based on selling high volume at low prices is why our wardrobes are bulging with nothing to wear.

We are so deep into the psychology of Fast Fashion that we don’t see the poor quality and design, the enforced child labour and the massive pollution that cheap clothes cause.

The rate we are “Consuming and Disposing” of our clothes is Unprecedented.

It would take 12 years to recycle what H&M sell in 48 hrs world wide…

We cannot recycle our way out of this, it requires a mind set change on how we want to live our lives.

The topic is complex with no easy solutions, but starts with awareness and your next considered purchase!